Notes from the runs

What the synthetic customers said.

Worked examples of launches put in front of stand-ins first — who stalled, who walked, who championed it, and which part of the offer made them do it. Every run here is a labeled simulation, not a forecast.

Get new runs as they publish

One email when a run goes up. You’ll also get Field Notes on Deal Risk, our guide to reading a decision across its branches before you commit. Free, no sales call.

Also send me new runs as they publish. No spam, unsubscribe anytime.

We'll never share your address. See our Privacy Policy and Terms of Service.

ResearchSource-available

Structure travels. Content doesn’t.

Hand a fresh neural net nothing but the geometry of a trained one — no weights, no data — and it trains ~12× faster. PRISM, a source-available experiment.

August 17, 2026

Which objection leads the buyer's committee?

The committee's first three objections, in order, before the meeting happens. A synthetic demonstration of sell-side positioning.

August 16, 2026

Which format survives the greenlight room?

One production slot, three format bets, four people who decide. A synthetic demonstration of a single-slot programming decision.

August 17, 2026

Which cultural read survives being argued with?

Three reads from the trend report, one pitch to build. Pre-creative input the end client never sees. A synthetic demonstration.

August 16, 2026

What would have to be true for this deal?

One live term sheet, a memo written by its sponsor, and the adversarial read the fund has no bodies to staff. A synthetic demonstration.

EducationExpansion

Where the program grows

Boards, principals, parent communities, and the teacher pipeline are named actors with calendars of their own. A fictional program network’s expansion decision, simulated — and the pipeline finding that outranked geography.

ProgrammingMedia

Which format survives

For programming teams: three format bets, one slot — synthetic audience reads, the rival programmer’s chair, and the discoverability blind spot, before production money moves. Fictional, labeled.

DiligenceVenture

What would have to be true

For investors: the risks section is written by the deal’s champion. Simulated diligence produces ranked branches, the incumbent’s response, and the assumption every scenario shares. Fictional, labeled.

StrategyFounders

The other side’s Tuesday meeting

For founders: your plan models you — the meeting that decides the pivot is theirs. Competitor-perspective analysis, worked through on a fictional brand going direct.

AgenciesPre-creative

After the trend report

For agency strategists: synthetic audience response, the pile-on branch, and the veto audience nobody tests — pre-creative input, craft untouched. Fictional, labeled.

ExpansionOperations

Which city next

For operators: spreadsheets rank markets; simulation ranks responses — promo wars, regulatory branches, and the partner dependency that was the real variable. Fictional, labeled.

ClockchainResearch

What the record keeps — and what it drops

We measured our own historical graph: 6,272 moments classified, era geometry mapped, and the recording bias quantified — 61–69% of lived action casts no shadow on the record across three stated priors, and conflict is overrepresented at least 5.7×. Full numbers, methods, and caveats.

Four things, and no documents

How a quiet engagement engagement runs: the client discloses almost nothing — who, for what, why, and the questions — and the whole picture gets built from public signal and a labeled simulation. A fictional, illustrative walk-through.